The online marketplace is continuing to grow this year with no signs of slowing. The global eCommerce market is expected to reach US$58.74 trillion by 2028. According to Forbes, the eCommerce industry will see continued growth in social commerce, personalization, AR/VR, subscription services, and sustainable and ethical shopping practices.
For existing and new merchants expanding or entering the eCommerce marketplace, there are support systems available to grow your business. ECommerce consultants are experts in online stores, including back-end and front-end operations, logistics, marketing and more. It is not possible to grow your business without the invested commitment of others, and hiring an expert can provide you with the neutral and professional perspective needed to develop a successful strategy for eCommerce growth.
Why You Need a Consultant
While opening an online store can be easy and cost very little, there is a great deal of competition. Starting a store and generating revenue is easy, but growth and expansion are often impossible as online stores face the same challenges as brick-and-mortar stores.
An area many new business owners neglect is marketing. Often small businesses think they can do the basics of digital marketing, such as social media and email marketing, however, their understanding of developing a marketing strategy might be limited.
Another major pain point for businesses wanting to expand is business analysis. Interpreting sales reports, and understanding how processes are working and what areas can be improved is the work of eCommerce business analysts. These people are able to assess your potential and align your business with your stated goals.
Consultants are also a great way to outsource some areas of your business that are required ad-hoc, such as hiring services. Experts can take the time to find the team members you need to support your business growth. They apply their expertise to advertising, contacting, interviewing and even hiring new team members that will be an asset to your business.
ECommerce consultants offer advisory services for the management and growth of your eCommerce store.
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ECommerce business consultants use comprehensive processes for identifying areas in your business that could be improved.
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An eCommerce digital marketing consultant makes recommendations on how you can improve sales and generate more traffic.
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Business consultants track growth objectives, introduce accountability, and optimize the store’s hierarchy.
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General consultants comprehensively understand digital marketing, search engine optimization, blogging, social media marketing, branding, and product placement.
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Marketing consultants can work with you at any stage of your growth lifecycle.
An eCommerce consultant considers all aspects of your business. Your product lines, target audience, online experience, competition, logistics and business model. Experts find ways to align your expectations, goals and reality to create sustainable growth.
Boost Sales
One of the best ways to boost sales is to improve your cart abandonment rate. Baymard Institute says the average cart abandonment rate is about 70%. For every 100 shoppers, 70 do not complete the checkout process.
An expert will assess your cart experience and identify the pain point that deters shoppers. Often it is as simple as improving your security visibility or streamlining your process. Little improvements can make a big difference to your revenue.
Unbiased Feedback
You and your team are likely to be somewhat biased when discussing the pros and cons of your website. It is easy to overlook elements of your site that need improvement.
A consultant will audit your website and provide an unbiased report examining the elements that could be improved to flow traffic and convert sales.
Find Your Audience
Many new business owners fail to recognise their target audience. Without a marketing specialist, it can be difficult for teams to accurately identify their customer persona and pursue them in the marketplace.
A digital marketing consultant develops your brand and finds your target audience. They create a strategy for reaching that audience with persistent and persuasive marketing appropriate to your audience.
A Roadmap
New and small businesses often fail to create a growth development plan. For any goal to be achieved, it is essential to plan the journey.
An eCommerce business consultant understands the roadblocks, directions and opportunities that are available to online businesses. Selecting an industry expert ensures your business is given the most valuable and accurate advice to create a roadmap for your brand’s success.
