1. Twitter is an effective platform for 75% of B2B marketers
B2B marketers are using Twitter more than any other social media platform. Only 65% of B2C marketers are using the platform for the same thing. However, in 2019, Twitter outranks Youtube, Instagram, Pinterest, and Snapchat as a B2B advertising platform.
2. 91% of companies use content marketing
Statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing. However, only 37% of companies have a content marketing strategy in place. 45% of content is created on an ad-hoc basis, meaning that there is little synergy between content and marketing goals.
3. Organic Google searches remain a top source for traffic
Google is still the first point of search for most organic traffic in 2019, which means that your SEO and unpaid advertising strategy needs to be maintained. 85% of users ignore paid ads and prefer organic search results when researching a new product.
Below is an infographic that clearly shows the areas where people are using social media to their advantage, and areas that are neglected, meaning that there are opportunities for growth and B2B marketing improvements in 2020.