Finding innovation in email marketing techniques is challenging. Most email marketing techniques are well established. Much of the recent developments are related to improving relevance and interactivity on smartphones.
However, email marketing is essential to B2B marketing and sales. There are innovations that technology and data can add to your email marketing campaign to ensure the best ROI outcomes possible.
Focusing on how technology can support your B2B marketing strategy will ensure that you can create attractive, influential and engaging campaigns that establish your brand with your customers and generate new leads.